Jitto 📦

Timeline —

Summer 2023 (4 weeks)

Role —

Lead Product Designer

Team —

Carnie C., Amelia P.

Tools —

Figma

Brief

My Contribution

Problem

Jitto is a B2B web-based platform for wholesale distribution for retailers.

Jitto aims to fill in the supply chain gaps that are created by inaccurate forecasting, poor quality and labor shortages to keep their retailers’ shelves full. Jitto is looking to bring modern convenience to grocers through digitization of their process.

As the product design lead, I helped navigate the entire project through the design thinking process, created personas and user flows, designed wireframes, develop the design system, and ensure design quality during the development phase.

The current ordering process for grocery store produce managers in Canada is error prone, tedious, and relies on outdated systems and methods such as ordering their products by paper or phone.

Goals

1. Improve site infrastructure to simplify user flows and make key functions more accessible
2. Personalize learning and tutoring experience
3. Increase session attendance rate, user retention, and engagement

Research

Product Goals

  • Create an efficient and seamless web app so that users can easily transition from paper to digital 

  • Simplify user flows and make key functions more accessible so that users are able to complete their tasks efficiently and smoothly without friction

Insights & Takeaways

  • Time consuming processes for managing and purchasing inventory

  • Human error when transferring data from one method to another

  • Busy UI?? and outdated systems

  • Our group was proviFinding people to work on side projects with is time consuming, and often done in person (clubs, events, networking opportunities)

Target Users

Our group was provided j