Meet Here📍
An intelligent AR assistant for The North Face, designed to elevate the customer’s experience throughout the product cycle
An AR assistant designed to help users navigate their anxiety through guided, interactive mindfulness exercises.
An AR travel companion designed to help and elevate the traveler’s experiences through immersive, personalized, and informative
that provides immersive, personalized, and informative experiences by seamlessly integrating virtual elements into the user's real-world surroundings, enabling explorers to discover new destinations in engaging and interactive ways.
Timeline —3 weeks
Role —Product Designer, and UX Researcher
Team — Me, Myself, and I
Tools — Figma
Interactive Exploration and Discovery
Provide contextual information about nearby landmarks, historical sites, and attractions by overlaying descriptions, facts, ratings, and virtual tours.
Intuitive Navigation and Wayfinding
Overlay directional arrows, street names, and turn-by-turn navigation cues directly onto the user's camera view to guide them through unfamiliar environments.1Highlight points of interest, landmarks, and notable buildings to help users orient themselves and find their desired destinations
Tags and reminders are study tools that assists students with taking notes and reviewing. They help students create notes with better information hierarchy and make learning more enjoyable and efficient by encouraging consistent revision.
Personalized Recommendations and Experiences
Tags and reminders are study tools that assists students with taking notes and reviewing. They help students create notes with better information hierarchy and make learning more enjoyable and efficient by encouraging consistent revision.
Suggest personalized recommendations for restaurants, shops, activities, and off-the-beaten-path experiences based on the user's interests and location.
problemNavigating through unfamiliar places can be overwhelming and stressful as a new traveler.
How might we…How might we enhance the travel experience by leveraging augmented reality to provide immersive, personalized, and informative experiences for travelers?
ResearchWhat’s not working with the current cashback?
What do students prioritize while taking notes? How so?
Confidence
Quantify and understand what affects travelers’ confidence?
Prioritization
What do travelers prioritize while navigating through new cities?
Habits
How do students form a strong connection with their notes?
Key insightsPeople struggle with preparing for and during the DMV office visit. User expressed strong interests in cashback, but experience difficulties using it.
Students struggle to take effective notes during lecture. This problem compounds into greater ones as they organize their notes and study for exams. Below are some granular strategies that we discovered they struggle with:
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Intimidated to initiate the process
The difficulty in locating information on the DMV website can be daunting, making people hesitant to even start the process.
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Overwhelmed by the complex steps
Lack of personalized recommendations for restaurants, activities, and experiences that align with her interests.
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Annoyed by the uncertainty in the DMV
Confusing or unclear navigation instructions, especially for walking directions in cities.
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Annoyed by the uncertainty in the DMV
Getting lost or overwhelmed, especially in unfamiliar areas. This can be frustrating and waste time.
design goalTo create an intuitive, immersive, and personalized AR navigation experience that empowers travelers to confidently explore unfamiliar destinations, discover hidden gems, and forge deeper connections with the places they visit.
Tag interface explorations
Tag consists of three main interface experiences: tags visual design on the notebook, popup to add a tag, and writing within an expandable tag/resolving tags.
final experience